Handbooks

Based on the rich practical and multidisciplinary knowledge and experience of our internal and external professional associates, we publish professional handbooks for various target groups and business areas.

The following handbooks are currently available:

The handbook “How to Sell Food and Non-Alcoholic Beverages on European Markets” contains practical recommendations for all those who want to offer their own food and non-alcoholic beverages to the European market, including to UK customers. A variety of traditional and digital marketing and sales channels as well as modern business models and tools is presented.

You can buy the handbook in our online shop. Purchasing the handbook will also give you access to all updated future versions of the handbook with attachments.

Buyers will receive instructions on how to access the electronic version of the handbook.

The printing industry is in a phase of significant change related to the rise of the digital economy on the one hand and collaborative business models on the other. Numerous examples show that the printing sector can adapt quickly and be also very innovative. The handbook “Contemporary development strategies, business models and sales channels of the printing industry” presents a number of possible ways of successful coexistence of the printing industry with modern technologies and collaborative business models, which at the same time increases the chances of entering new sales channels and new markets.

You can buy the handbook in our online shop. Purchasing the handbook will also give you access to all updated future versions of the handbook with attachments.

Buyers will receive instructions on how to access the electronic version of the handbook.

ajax-loader
Scroll Up