Horizon 2020 i komercijalizacija izuzetno inovativnih proizvoda

S novim programskim razdobljem (2014-2020) Europskog istraživačkog i razvojnog programa Horizon 2020 (OBZOR 2020), tvrtke su dobile nove mogućnosti koje nisu bile uključene u prethodna programska razdoblja. Među izmjenama bih navela uvođenje dva nova programa, tj. MSP Instrument i program za brze inovacije (FTI). Oba programa potiču komercijalizaciju proizvoda i/ili usluga u Europi i na globalnom tržištu, naime to su programi za izuzetno inovativne proizvode i usluge koji su već u završnoj fazi razvoja, tj. već u fazi testiranja i pripreme za ulazak na tržište. Uz to, program SME Instrument otvara i mogućnost samostalne prijave, tj. bez ostalih konzorcialnih partnera, što je bilo u prethodnim programskim razdobljima samo iznimno moguće. Veliki broj prijava upućuje na to da su programi izuzetno aktualni i prilagođeni potrebama poduzeća, ali istovremeno, nažalost, također nema dovoljno sredstava za sve dobre prijave. To znači da su sredstva namijenjena doista najboljim u svim aspektima.

Zbog nemogućnosti financiranja svih dobrih projekata prijavljenih na pozive u okviru programa H2020, Europska komisija uvela je tzv. “Pečat izvrsnosti”, koji bi trebao dati prepoznatljivost dobrim, ali odbijenim projektima u smislu kvalitete projekata koji su dobili ovaj pečat, a time i lakši način za dobivanje strateških partnera i financiranja iz drugih izvora.

Operativno, provedbu gore navedenih programa vodi Izvršna agencija za mala i srednja poduzeća (EASME). Oba programa su detaljno predstavljena na web mjestu EASME gdje je predstavljen popis prethodno sufinanciranih projekata. U nastavku je sažetak nekih glavnih značajki oba programa i preporuka iz perspektive evaluatora prijedloga projekata za oba programa Europske komisije s naglaskom na projektima ili rješenjima koja se temelje na informacijskim komunikacijskim tehnologijama.

Glavne razlike između dva programa:

SME Instrument FTI Pilot
13 topic fields – digital innovation is usually ranked in the so-called Open Disruptive Innovation Scheme; however, given that digitalization is carried out in all aspects of our life and work; individual projects in the area of IT solutions are also ranked in other topic areas topics are not limited
support is provided in three phases; applicants apply for each individual phase separately, and they can also skip individual phases one-phase projects
the amount of co-funding for an individual project and an individual phase:

·        amount of co-funding for phase 1: a maximum of €50,000 or 70% of the phase 1 project value

·        amount of co-funding for phase 2: €0.5-2.5 million or a maximum of 70% of the phase 2 project value

·        phase 3: non-financial support is offered in the form of support in obtaining private funds

a company can skip an individual phase and apply directly to phase 2 or 3, if it has prepared all the starting points for phase 2 and 3

amount of co-funding: €1-3 million or a maximum of 70% of the project value for companies or 100% for non-profit organizations
the applicants must come from EU member states or countries associated with H2020*
only SMEs can apply** there is no limitation as to the legal form or status of the applicants
TRL – Technology Readiness Level must be TRL6*** or more
a company can apply independently, without any consortium partners a consortium of a minimum of three partners is mandatory
the time until when a product or service should be launched onto the market has not been determined a product and/or service must be launched onto the market no later than within 36 months after the start of the project
special rules apply for all potential subcontractors the general rules of the H2020 apply for all potential subcontractors
the deadlines for the submission of project proposals are announced four times a year the programme is in its pilot phase; the final deadline for the submission of project proposals as part of the pilot phase is 25th October 2016; all subsequent deadlines for the submission of project proposals depend on the decision of the European Commission about the continuation of the programme

In addition to meeting the basic conditions, a project must convince the evaluators with:

  • arguments about the technological readiness level of a product or service (TRL6 or more), meaning it must be clearly described what, how and where a product or service was tested, what were the results of the testing, and what else needs to be done to ensure that a product or service can be offered to the broader European or global market;
  • arguments about the exceptional innovativeness in relation to the solutions already available on the European or global market, and which must be supported with a comparative analysis of your solution with competitive market solutions, both from the technological, functional as well as the commercial point of view;
  • a big market potential on the European or global market supported with statistical data, data from marketing research and trends in the sector or for a product or service the project refers to;
  • a good marketing strategy for penetrating foreign target markets;
  • a team of internal and, if necessary, external experts and partners who are experienced in launching a product and/or service to the European or global market both from the technical, business and commercial viewpoint; and with
  • other arguments.

 

There is an abundance of details related to the applications for calls of the mentioned programmes, which is why I recommend applicants to start preparing their application files in due time, i.e. two to three months before the application deadline. This applies particularly for first-time applicants as well as for those who in order to apply successfully need other, i.e. consortium partners who must be carefully selected and whose co-operation and their role in the project must be agreed upon in advance.

Možemo vam ponuditi sljedeće konzultantske usluge:

  • pomoć u razvoju projektne ideje u skladu sa strateškim razvojnim ciljevima organizacije;
  • utvrđivanje odgovarajućih programa EU i, ako je potrebno, pronalaženje dodatnih izvora financiranja;
  • savjetovanje o pripremi projektne dokumentacije u skladu s uvjetima poziva i/ili zahtjevima drugih mogućnosti financiranja;
  • planiranje, upravljanje projektom, nadzor I kontrola provedbe projekta;
  • savjetovanje o korištenju najprikladnijih izvora informacija, softverskih alata i tehnika tijekom procesa pripreme, provedbe i praćenja projekta;
  • povezivanje projektne ideje ili područja sa strategijom i vizijom organizacije i umrežavanje s domaćim i stranim partnerima i stručnjacima;
  • planiranje i provođenje marketinške strategije projekta.

 

Za više informacija kontaktirajte nas telefonom ili putem obrasca “Upit“.

Osposobljavanje o europskim i drugim subvencijama provodi se samo za zatvorene skupine na zahtjev pojedinačnog klijenta. To znači da ugovor o sadržaju i trajanju ovisi o pojedinačnom klijentu. Neovisno ili u suradnji s našim partnerima, možemo održati poludnevni, jednodnevni ili višednevni seminar u obliku predavanja i radionica na lokaciji po izboru klijenta i/ili u kombinaciji s online seminarima i savjetovanjima. Na zahtjev klijenta, ovo je često praćeno mentoriranjem tijekom konkretne pripreme prijavne dokumentacije. S tim je postignut naš glavni cilj ove vrste obuke, a to je da naučimo pojedince na strani klijenta da samostalno počinju razmišljati o projektima, da znaju kako ih ispravno definirati, a također i pripremiti i upravljati.

 

Za više informacija kontaktirajte nas telefonom ili putem obrasca “Upit“.

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