Svaka tvrtka želi prodati svoje proizvode i usluge na stranim tržištima, ali samo neki od njih uspjevaju na stranim tržištima, a čak i manje na udaljenim tržištima. Koji su čimbenici ključni za uspjeh na stranim tržištima? Je li dovoljno imati odličan proizvod ili uslugu po povoljnoj cijeni ili trebamo više? Savjetujemo vas o strategijama internacionaliziranja poslovanja iz različitih perspektiva, u svim razvojnim fazama proizvoda, odnosno od ideje, razvoja proizvoda do marketinške, prodajne i partnerske strategije, kao i o metodologijah i alatih koje se često koriste u procesu internacionalizacije. Usmjereni smo na suradničke modele ili partnerske strategije, koji mogu najviše pridonijeti uspješnom ulasku na inozemna tržišta, a usmjereni smo i na raznolikost prodajnih kanala.
Podržavamo vas na ulasku na nova tržišta u bilo kojoj fazi vašeg razvojnog ciklusa. Na temelju vaše razine spremnosti za ulazak na novo ciljno tržište, preporučujemo vam najprikladniju strategiju izlaska na tržište i daljnje korake.
U slučaju, da želite našu pomoć u pokretanju proizvoda ili usluge na nova tržišta, naš prvi korak bit će posvečen analizi vaše trenutne spremnosti ulaska na pojedino ciljno tržište. Na temelju informacija dobivenih putem upitnika i kroz druge načine razmjene informacija, preporučit ćemo vam najprikladniju strategiju izlaska na tržište i daljnje korake.
Daljnji koraci mogu se odnositi bilo na vaše interne procese, relevantne standarde i certifikate, politiku cijena, prodajne kanale i prodajnu mrežu, modele partnerstva i druga područja koja imaju značajan utjecaj na tržišni uspjeh.
Među našim uslugama
We can offer you the following consulting services:
- through a questionnaire and online or face-to-face meetings, we analyze your current readiness level to enter an individual market and prepare (1) a comprehensive go-to-market strategy or, depending on your needs, only individual segments of the strategy, e.g. (2) recommendations for further steps in order to meet basic and additional criteria for entering an individual market, (3) a proposal for using the best mix of diverse marketing and sales channels with information on the conditions of entry into an individual marketing and sales channel as well as recommendations on approaches to individual channels, and more based on your specific needs and preferences;
- consulting in building a brand and online social identity in an individual market;
- we can fully take over the organization, development and management of your sales and/or other partner network;
- we suggest appropriate methodologies and tools for effective relationship management with your sales and/or other partners;
- other related services.
Innovations in services in combination with collaborative business models and the digital economy also bring major changes in entry strategies to foreign markets and sales channels. This means that when selling products and services, a company can choose between traditional and/or digital sales channels and between traditional and/or innovative collaborative business-sales models. A wide range of possibilities for the use of diverse sales channels requires the company to regularly monitor novelties on the market, especially in the field of collaborative business approaches, new business tools and the regularly available new online marketing and sales channels. Consequently, the company needs to be constantly trained for using new tools and business models to be able entering new markets successfully.
Through our online or other forms of training and mentoring meetings, participants are introduced to a large number of market-entry possibilities and for the gradual introduction of modern international marketing and sales channels as well as business models in their own international business practice.
We develop training programmes modularly, separately by individual types of communication or marketing and sales channels, by individual groups of products and services, by individual markets and/or on the basis of other criteria and initiatives received from companies.
Follow our training calendar regularly or view a list of already recorded webinars. You can read also our professional articles or find recommeded guidelines and books on our website. However, in case you have specific training or mentoring needs, do not hesitate to contact us and we will arrange training and/or mentoring programme tailored to your needs.
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Malenost nije prepreka
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